Having recently gone through a knee surgery due to a previous ski injury, I have been home-bound for two weeks. I haven’t written in almost one month, yet to my surprise, I had traffic to my website. I have not even promoted my website in a targeted way.
It occurred to me that it was simply because I tell everyone that I come in contact with what my business is all about and I typically include my URL in the signature of my email. With those two simple things, I had traffic to my site even though I had not interacted with anyone for a long time.
As a small business owner, you are your business. How you make someone feel and what you do for them go a long way in developing your reputation and your brand. We all interact with many people in our daily routine. Try to make an effort to greet others and see what you can do for them, no matter how small the favour is. You may just be surprised at how others react to you.
